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“Running Chicken” And What Else You Can Read On Jingdong’s Corporate Blog

JD.com’s corporate blog is the place where people interested in the largest Chinese retailer can learn more about the company and what it is currently involved in. Jingdong regularly posts new content for consumers to see the projects and initiatives that the company takes part in as well as new partnerships or technology developments. In addition, the blog also offers information about JD.com company in general, allowing consumers to have a better understanding of what JD.com stands for. A newsletter is available for subscribers, with pieces of news being delivered to them directly into their inboxes once they add in their email address.

One significant example of the type of content shared on the JD.com corporate blog is the article regarding the company’s “Running Chicken” project, which managed to not only revolutionize an industry but also alleviate poverty. The Chinese retailer created a free-range chicken farm in the Hebei province in the Wuyi County, which is one of the country’s poorest region. The initiative managed to reduce poverty in the area, while also offering consumers top quality meat from the farm.

The 27-hectare farm provided a healthier and more ethical choice for consumers in China, but also helped close to 500 families in the area, improving not only the people’s quality of life but also removing the area from the country’s national poverty list. Jingdong hired professional breeders in order to take care of the chickens, and local farmers were offered part time jobs in order to grow fruit vegetables and grains and to maintain the farms.

Read more: https://re.jd.com/liu-qiangdong-jd-ceo-about