Health is big now. Society is so obsessed with eating the right foods. It is becoming more common for people to place health as a top priority. Everyone’s health needs are different. Some people prefer vegan or non-meat food options as a way to treat illnesses. Some prefer vegan or non-meat food options because they want a diet that is high in vegetables and fruits. Impossible Foods is crafting a burger that is vegan and very healthy. They are in partnership with OSI Group to craft this non-meat burger option for their customers. OSI Group has partnered with many other food brands. OSI only get involved in logical partnerships.
This is a rational partnership because OSI enjoys tapping into new markets. They know that partnering with Impossible Foods is a rational decision from a money making perspective. Together, OSI and Impossible Foods will manufacture a burger that will change the vegan food market. Impossible Foods is choosing to create a vegan burger that will be called the Impossible Burger. This vegan burger will resemble and taste like a beefer burger. Its difference will be in its makeup. The Impossible Burger will be a burger that is created with a substance that resembles meat but is made of a vegan substance. The burger will be healthy.
The burger will allow Impossible Foods to become one of the top makers of vegan food options. The partnership with OSI Group is important to Impossible Foods because they need a reliable company with machinery to produce the Impossible Burger for retail. OSI Group got its start in Chicago, Illinois. They began as a family business. The business was passed from the original founder to his sons. The sons turned their father’s meat market into a regional meat supplier. Eventually, the business bloomed into being multi-national conglomerate that it is today. It is an owner of dozens of factories, offices and other food businesses. It is food maker and transporter. It makes for a fine partner to manufacture a vegan burger. This is one of their very first non-meat burger food concepts they have worked on.