Amazon appears to be invincible. It seems that whatever business goes up against them, either it gets demolished, or it gets bought out long before it can be competitive. There is, however, one business that defies these two outcomes, and that is the Fabletics which is owned by Kate Hudson. Kate Hudson has discovered several key ways to defeat Amazon in the realm of e-commerce fashion.
Kate Hudson is not scared of Amazon because she has found several chinks in the might giant’s armor. The first weakness of Amazon is that it cannot create custom designed products for its customers. Either the customers like the products or they do not. Either the products fit the customer’s needs, or they do not. However, Fabletics can compete because they can create products that a specifically designed for the consumer and the consumer’s needs.
Fabletics has also found it can compete with Amazon because Fabletics can own several retail locations. As of this writing, Fabletics has stores located in five different states. These stores add up to sixteen in number.
Fabletics can also compete with Amazon in the areas of brand loyalty. No customer is loyal to Amazon because Amazon is just a platform online that sells other people’s products. However, Fabletics has gone out of its way to create a loyal customer base. By using local activities and events run by local dealers, Fabletics has created a following that cannot be rivaled. In fact, 85% of their sales are coming from repeat customers. In addition to this, whenever a person enters into one of Fabletics’ sixteen retail stores, there is a 50% chance that they are already a customer, and if they are not, there is a 20% chance they will be a customer by the time they leave.
Lastly, Fabletics can compete with Amazon because they are not just selling a product, they are selling empowerment. Fabletics creates clothes meant to empower and inspire women to achieve all that they were meant to have.
Fabletics is a wonderful company that puts the woman first and money second. I highly encourage you to take the time to complete their six question Lifestyle Quiz. Quick, yet accurate, this quiz will look through your life and discover your daily activity levels, your daily routine, and comfort needs, and with this information, it will recommend to you the best Fabletics clothes.