JD.com, the leading Thai retail conglomerate, is working with Central Group to expand further into Southeast Asia by launching its “JD CENTRAL” e-commerce platform. The online platform debuts on September 28 in conjunction with an investment in Vietnam’s B2C e-commerce business, Tiki. JD CENTRAL offers marketplace models and direct sales. The sales have exceeded the expectations. The site includes books, digital products, electronics, fashion, home appliances, music, beverages, cosmetics, processed foods, toiletries, and more. 80% of shoppers have used their cell phones to access the platform. FMCG, fashion, and mobile devices are some of the top categories. The leading Chinese brands are Lenovo, Huawei, OnePlus, and Xiaomi.
JD has used its own technology to build the most advanced retail operation in the world. JD CENTRAL’s warehouse is powered by its Warehouse Management System. JD will be offering same-day delivery and nationwide coverage. It is working with leading brands like Vipshop to reach Thai customers. JD recently formed a “Global Fruit Strategic Alliance” with the citrus company, San Miguel. They are trying to help the country’s fruit and vegetable market. Other fruit producers like Zespri and Wonderful Citrus have signed on to the agreement. The alliance recognizes San Miguel as a leading company and uses e-commerce to boost the development of the business.
The agreement will also help JD expand its presence in this quickly growing global market. Wu Zhengzhi, Jingdong Mall Fresh Food Division’s General Marketing Manager, spoke about the initiative at the presentation event. He said that Jingdong Fresh has improved through its mission to encourage healthier eating to reach a global market. He said the partnership was a win-win for everyone involved. San Miguel’s Commercial Manager, Andres Haloua, said the alliance would bring them closer to their customers. He said e-commerce would help them deliver a wider range of products to Chinese consumers. Andres said they were proud of the initiative because it confirmed their leadership and the trust their customers have in the quality of their products. San Miguel uses better channels to offer quality products and meet the needs of the market.