Business Leader, entrepreneur

Guilherme Paulus: Overcoming Failure

In Guilherme Paulus’s career, he’s only had one failure that made him rethink the path he’d chosen. For much of his career, Guilherme Paulus experienced unprecedented success, including how he came to co-found CVC Brasil Operadora. In most newly acquainted partnerships, both partners contribute funding and time.

When Paulus met Carlos Vicente Cerchiari, Cerchiari was the only with money. Even though he didn’t know Paulus that well, Cerchiari put up all the money to open the first CVC Brasil Operadora store in Santo Andre on a little street with a lot of foot traffic. All Paulus brought to the company was a willingness to learn and work hard.

The same spark that Cerchiari saw in Guilherme Paulus back then is what people see when they look at Paulus today. Today, Guilherme Paulus is the sole owner of CVC Brasil Operadora and founder and owner of GJP Hotels and Resorts, one of the largest hotel and resorts brands in the country.

After launching CVC Brasil, Paulus followed Cerchiari’s lead until Cerchiari left the company only four years after opening. Once in control, Paulus began looking for new revenue streams and avenues of expansion. One sector of the touring industry that caught his eye was domestic tourism.

Not many touring companies in Brazil at that time were trying to entice locals to travel the country. Paulus always believed that if people had an affordable option, more of them would want to travel within their own country. In the 80s and 90s, CVC began chartering flights, in hopes of transitioning people from road transport to the airport.

The chartering side of the business reached an all-time high when Paulus purchased 100,000 seats in VASP. The seats were sold within the year, and it earned him and his company international recognition; particular in Le Monde, a French newspaper. Guilherme Paulus abrirá hotel de luxo com nova bandeira em SP

That recognition, along with then-President’s agreement with France, inspired Paulus to open a CVC in Paris. Unfortunately, that branch never took off, as people didn’t know CVC was a touring company. Click here to learn more