Clay Hutson has been in the live music industry for several years. He started loving music while he was still young. Hutson attended the Central University of Michigan where he obtained his bachelor’s degree in Theater design and later proceeded for a master’s degree in business administration at Stephen M. Ross School of business. After clearing his studies, Clay Hutson got employment and worked in the live music industry for several years. He served as a sound engineer as well as project manager for various companies. Hutson got the motivation to start his own business after his immediate employer started experiencing financial challenges.
How did you start your business? What motivated you?
Ever since I was young I always had the desire to own a business. After college, I opted to seek employment in order to get some capital. I worked for various companies including traveling with Billy Graham’s sound team. However, it reached a point where I felt that it was time to venture into my own business. This happened at a time when my employer was going through a hard time financially as a result of the great economic depression. Since I had gathered enough experience and saved some money, I decided to start my own business.
How does your business make money?
I do live production, sound engineering, and rigging services. I also offer logistics and stage management services. I get most of my business deals through referrals from my friends and colleagues. Besides, I have a team that helps me market my services.
Did you ever have doubts if your business was going to work or not?
Starting a business during a recession period is not something easy. It was a risk that I was ready to take and was confident would work. It was a bit tough at the beginning and at some point, I thought of quitting. However, the experience I had helped me a lot and within a short time, my business began to gain momentum.
What is the toughest decision you have been forced to make in the recent months?
I currently have a contract with a famous musician and serve as a stage manager. I am therefore always forced to make tough decisions because any slightest mistake can ruin the whole event. However, I think through them before I execute any major decision.
What business books have you read that have inspired you?
“Don’t sweat the Small stuff” is the greatest book that I have ever read. The book changed my perception of a lot of things. Learn more: https://about.me/claytonhutson