CEO, Cosmetics Industry Inspirational Women, Women in Business

Doe Deere Article Recap

For those of us who are not morning people, the very idea of waking up and going through our morning routine can be somewhat of a chore. Even just thinking about it makes me feel tired! Nevertheless, there are folks out there who are morning people and they love the entire process of waking up. In fact, nothing makes them feel more rejuvenated or full of joy. It’s their favorite part of the day. Is there a secret to success within a morning routine or is it simply – up to us?


One gal who is successful, beautiful and affluent is someone who is a morning person. Her name is Doe Deere and she is the founder and CEO of the incredibly popular and well known beauty company, Lime Crime. Founded in 2008, Lime Crime was one of the first make up brands to pave the way to full time internet sales as well as paving a new path for pigmented colors in general.


Her journey from discovering her love of make up, to creating a full fledged make up company and brand owner is one that is both wild, and oddly relatable. She’s the type of CEO that is attainable, that gives us hope that we can all make our own way in the world. In fact, she encourages with. The foundation for her companies creation was founded on the idea of freedom of expression and empowering those around you to be the best they can be, by being the you, you can be through honest expression.


Growing up in Russia, a young Doe Deere’s first business was selling temporary tattoos when she was in grade school. While this didn’t exactly propel her successful journey into the make up world, some may agree that the ingredient to success is an efficient morning routine.


8:30 am is the time Doe begins her day. No if’s, and’s or but’s. Even her body refuses to let her wake up late as she says she doesn’t need an alarm clock to rise. After she drinks a glass of water, does some morning stretches and moves on to breakfast where she eats an assortment of grits or yogurt and fruit. After breakfast, she moves on to hair and make up which is a simple combo of foundation, eyebrow filler, blush, and a lip color. All of which is framed with her signature, loose curls. Learn more:


If this morning routine gives you all the feels, go ahead and try it! You may just be the next big thing in make up!


Women in Business

Malini Saba Changing the World

Malini Saba was born in Malaysia and grew up in Australia. She moved to the United States when she only 19, with only $200 in her pocket. Her former husband and she rented an apartment right outside the Stanford University Campus, where they both pursued their education. For the next four years, times were really tough for the couple. But during that time she was able to lay the right foundation that would later lead her to bigger and better achievements.

During that same time, she found an interest in investment and business. With her new passion, she would crash gatherings where she knew investment bankers would be. This is where she was able to get advice about investments. She took this advice and her small amount of savings and slowing started to invest it in sectors like real estate, commodities, and telecommunications.

Her investment career began as a Silicon Valley venture capitalist. That was just her starting point, she has since gained experience in investments across numerous sectors. Some of the companies that Malini has invested in includes Sycamore Networks, Inc., PayPal, an even Netscreen Technologies.

With her success in the business world, she has shared that will many philanthropy projects. This sharing spirit has helped Malini Saba make quite a name for herself in the world as being one of the top investors and philanthropists. She founded Saban, which is a company that has vast investment interest worldwide. Some which include technology companies, oil and gas, and real estate all over the world. For her philanthropist work, she started “Stree: Global Investments in Women” in 2001. This is a non-profit organization that is focused on changing the way that low-income, at risk women and children see themselves in society. This organization was introduced by US President Clinton and Jordan’s Queen Noor. Stree helps provide women with access to healthcare and legal empowerment.

She then offered $10 million to the victims of the island nation to help them rebuild the homes that had been destroyed. Then in 2005, she donated $1 million to help kick start the world’s first Heart Research Center for South Asians at El Camino Hospital in California.