JD.com has been making significant efforts to import many different types of food and beverage items for their online and offline customers to purchase. Among some of the most popular items that have been recently made available are sweet wines from Hungary and fresh produce such as kiwifruit and apples from New Zealand. These days, the customers of Jingdong are trying to make sure that what they eat is healthier for their bodies and they are enjoying the benefits and taste of the fresh, high-quality fruit that they are able to purchase from the retailer on their site and their 7FRESH stores. While order fresh food online is not something a lot of people would have considered doing just a decade ago, the advanced technology behind their platform and logistics systems allows for JD.com to be able to get orders to customers quickly, sometimes even on the same day that they placed their order.
Imported wines are going up in popularity in China and Jingdong is one of the major retailers that are making them available to the consumers in the country. On just the first 24 hours after the launch of the Hungarian sweet wine grand Grand Tojak on Jingdong, they already had more than 400,000 followers. In just the first 10 hours, they were able to sell 1,000 bottles of their signature wine. Numbers like these are quickly proving that JD.com is importing products that their hundreds of millions of customers are excited about.
The produce efforts that Jingdong is making have already been a hit among the customers as well. The company is able to import the produce from New Zealand keep it fresh until it gets to its customers. There has been an increase in demand for fresh fruit as people are trying to take better care of their health and JD.com is considering even more ways to match the demand. While they are currently only offering New Zealand apples and kiwifruit, they are already in talks with their partners in the country to expand to other fruits and vegetables after many requests from their customers.
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