Business Leader, Hotelier, Tourism Expert

Guilherme Paulus: Running Brazil’s Largest Tourist Company

Two of the biggest touring companies in the world are CVC Brasil Operadora and GJP Hotels and Resorts. Both companies were founded and currently owned by Guilherme Paulus. Guilherme Paulus co-launched CVC Brasil with then-partner, Carlos Vicente Cerchiari. Carlos would leave the company after only four years.

Today, CVC and GJP Hotels and Resorts own over 20 properties throughout the country. GJP, in particular, employs more than 5,000 people, providing jobs in multiples cities across the nation. While the hotelier hopes to build and operate more hotels and resorts, most of his properties are in Maceio, Recife, Salvador, Sao Paulo, and Rio de Janerio.

Though the GJP brand is the more successful, CVC was the first significant company Guilherme Paulus owned. Before CVC, Paulus was an intern at IBM. He later joined Casa Faro but left to open CVC with Cerchiari. They opened their first company on a little street near the local cinema and found success.

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Without Cerchiari’s belief in him, Paulus doesn’t think his career would’ve turned out the same. When Cerchiari approached him about the idea of opening a tourist agency in Santo Andre, Paulus had no money to fund the company; all the funding came from Cerchiari.

Inspired and encouraged by his close business partner, Guilherme Paulus went on to build a lucrative business for himself. Even after Cerchiari’s departure, Paulus continued to flourish. Now, his days are filled with extreme optimism and productivity. He couldn’t imagine his life any different.

Part of running such a successful brand is keeping up with all the ever-evolving technology. For a business professional such as himself, Paulus sees technology as a huge advantage that didn’t exist back when he first started. Now, information can be sent and received at tremendous speeds, allowing his companies to adapt to customers’ needs and market trends individually.

Even with technology aiding his growing company, it’s his hands-on approach to problem-solving that truly sets him apart. He believes in personally interacting with his employees and customers on a daily basis.

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