JHSF was founded in 1972 by the Brazilian brothers Fabio and Jose Roberto Auriemo. Jose Auriemo Neto, the son of Fabio, was instrumental in the Brazilian real estate development company JHSF constructing the luxury shopping complex, Cidade Jardim. In the early to mid-1990s the had a strong disagreement which led to them dividing the company into two completely separate companies. He first tried to convince his father of the beauty of his unique idea. Fabio did not go for the idea at all. However, Jose was eventually able to persuade his father.
Before construction could begin, JHSF financed and aided in the complete relocation of 70 families. The construction of the complex itself included building a cable-stayed bridge over a nearby river. Today the hugely successful Cidade Jardim has 180 stores, nine residential towers, four office towers, and one mixed-use building. It was about the same time that construction began on Cidade Jardim that Jose Auriemo Neto replaced his retiring father as the company CEO. In addition, about a year after construction of Jardim Cidade began, Jose led JHSF to purchase a majority share of in the Fasano hotel chain.
Since that time he has led JHSF to build luxury shopping centers in every major Brazilian city. Fasano hotels have been incorporated into all of them. He has also led JHSF to expand into Uruguay and the U.S. He is clear that he does not intend to stop international expansion with these two countries. JHSF also owns and leases some of the most lucrative and famous commercial buildings in Brazil. Throughout its history, JHSF has supported philanthropic organizations and initiatives.