Fashion

Doe Deere: Lady Boss Of Lime Crime

Doe Deere of the beauty and fashion company Lime Crime has become a very triumphant businesswomen over the past few months. With the release of her exclusive Unicorn Hair Dye, the company has been receiving nothing but business. Ever wondered how Doe Deere is able to balance both work life and her home life?

 

Lime Crime’s very own Doe Deere starts her day the same almost every morning. She believes in the idea of routine and contributes that to some of her success. Deere is up by 8AM. She relies solely on an internal alarm clock that has yet to fail her. After waking up, she gulps down a big cup of water because she believes staying hydrated is an important part of health. After that, she starts doing her favorite yoga poses and a series of stretches. This allows her time to reflect and relax before she has to really start her day.

 

Breakfast is next. Doe Deere can usually be found out in her back yard picking oranges to make her very own orange juice. She also likes to enjoy grits, yogurt, and any other type of fruit to go along with her OJ. After breakfast, she spends quality time with her two cats. Since Doe Deere doesn’t head into the office until noon, she often checks her phone to stay up to date on what’s happening with Lime Crime as well as explore her Instagram feed. In order to not get carried away, she blasts The Beatles and sings along to that while she does her hair and makeup.

 

Doe Deere uses many of her own products as part of her daily beauty routine. For example she uses her very own lipsticks from the Lime Crime Matte Velvetine line. As of right now, she uses MAC and L’Oreal foundations but she wants to let everyone know she has her own foundation in the works and will most likely end up being her new favorite.

 

Doe Deere runs a very successful and innovative company. Every product produced at Lime Crime is completely unique and exclusive to the company. Doe Deere maintains a great balance between her work and personal life. This is how she is able to end up successful on both ends of the spectrum.

 

To learn more, visit www.doedeere.com.

 

Clothing, Fashion

Fabletics: Re-Writing Showroom Conventions

Branding is an important tool in gaining competitive advantage especially in globalized economies marked stiff competition and free market. Established with well positioned brands usually have huge market shares. In the fashion industry, many consumers prefer established brands which they can easily identify with. This makes it relatively difficult for new brands to break into a market that is already crowded. It calls for strategic planning and execution of plans deliberately aimed at creating demand rather than competing for the existing demand. This blue ocean strategy is hinged on creativity and inventiveness that limit chances of duplication which is used by many companies as competition launch pads. One such company that has effectively used innovation and creation to create demand and consequently revolutionize fashion industry is Fabletics: a multi-million dollar company co-founded by Kate Hudson.

 

 

Fabletics’ Creative and Innovative Ladder to the Top

 

 

The emergence of information technology has revolutionized many industries and all spheres of human life. From design to production, marketing and market research, information technology has become an important cog in the operational wheel of many industries and companies. Kate Hudson’s Fabletics has embraced technology in a way that many established and high value brands in the modern economy have not. The company has successfully incorporated physical showrooms and retail stores, online shopping, high quality and affordable prices. Their reverse showroom approach is based on stocking their showrooms with products that meet taste and preference of individual customers. The company has added a new concept to online shopping: membership. This enables the company to collect and analyze data on commonly browsed products and the items commonly viewed or tried by customers at their stores. Surveys on lifestyle conducted during membership registration play a significant role in personalizing services. This personalized service delivery ensures that the local physical stores are stocked based on browsing history of their members and items commonly tried by customers.

 

 

The local physical stores are personalized to reflect the members’ tastes and preferences. This includes their culture. Such convenience can be enjoyed by paying $50 per month as a membership subscription fee. Additionally, members enjoy discounts on goods which vary depending on seasons and particular items. This is in addition to in-store credit that they use to purchase goods.

 

 

A Bright Future

 

 

Such inventiveness, affordable prices and personalized services has seen the company grow rapidly since opening its doors in 2013. Fabletics is now a global brand operating in up to eight countries despite opening its first physical store in 2015. Membership has hit the million mark; a clear pointer to its growing popularity in the industry. The product lines have increased significantly to include leisurewear and sportswear including bras and tops. This is a remarkable leap from the activewear product line it started with during its founding. The company is also planning to increase its stores from the current 18 to 30 with big cities such as San Diego and Indianapolis being targeted for expansion. With the parent company, TechStyle Fashion Group, already considering going public, future projections for Fabletics is promising.