5 Ways Your Business Can Gain from IP Geolocation

The uses of IP addresses extend beyond device identification. LocationSmart provides your business with a platform to utilize IP geolocation for improved customer communication and support business activities.

An IP address is a unique address assigned to a device when it connects to a network. In a professional model, IP geolocation is essential for your business in the following ways.

Ensuring Compliance with Regulations

Industries such as online gambling and gaming are heavily regulated. The rules vary depending on the location of the user. For instance, it is not uncommon to find that gambling is illegal in some places but allowed in others.

By accessing IP geolocation, your business can identify the boundaries that restrain business activities and avoid ensuing lawsuits. By identifying user location, your business can also block users within restricted zones.

Manage the Risk Associated with Online Fraud

The global permeation of the internet has also given rise to online fraud. IP geolocation will help you identify when a user is attempting to conceal their device and location. In cases where a user attempts to access services from a concealed device or location, your business may undertake several protocols to identify the user. Read more: LocationSmart | Crunchbase  and LocationSmart | Capterra

This identification protocol will prevent unverified users from accessing your services. Having an identification protocol, be it a security question or a phone call to the nearest customer service center, will improve the trust between your business and your clients.

Geo-Specific Advertising and Real-Time communication

Excellent advertising should meet customers’ needs. Your clients will differ culturally and identifying their location will help your business communicate with the client in real-time and provide geo-targeted advertising.

You can share information on discounts, offers, working hours, and pricing depending on the location of the client.

Securing Your Network and Assets

Assessing IP locations in real-time will help your business identify and deal with hacking attempts as soon as possible. You can achieve this by identifying unknown devices and immediately initiating measures to mitigate malicious activities against your business.

In addition to providing security for your networks, IP geolocation also enables you to identify and track your devices.

For example, if you assign an accessory to a moving vehicle, you have not only access to that device but also the location of the car and the employee. This idea will help your business combat theft and avoid misuse of business assets.

Protecting Copyrights and Digital Data

To ensure that your business profits from business content, you need to regulate users that have access. By identifying the IP addresses of users with active subscriptions, you can prevent pirates from distributing your content.

It will not only ensure that you generate revenue from your digital data, but also protect your brand.

IP geolocation has multiple benefits for businesses. By subscribing to LocationSmart, you have access to numerous location-as-a-service products, which includes compliance, verification, asset tracking, cybersecurity, among other services.

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