Before Luiz Carlos Trabuco Cappi joined Bradesco the company was under Cypriano, the outgoing president, who had been running the bank for ten years. During his management, Bradesco bought ten banks including Spanish BBVA, Boavista, and BMC and aggressively invested in the opening of branches. As a result, the volume of credit doubled. This means that Luiz Carlos Trabuco Cappi will assume the presidency in an unfavorable economic environment. This is because the levels of activities in Brazil are decreasing at a higher rate. The rates will reduce and affect the balance sheet. Due to that, the speed at which loans will be growing will be low.
With all the shortcomings on board, Bradesco is expected to remain high up beyond its competitors. Bradesco is expected to continue the winner all over Brazil and outdo all the private banks in the field. This is the work which Luiz Carlos Trabuco Cappi will be doing in the area. This is a great job that needs a lot patience and big heart.
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So, who is Luiz Carlos Trabuco Cappi in short? He is a calm and straightforward man with three children. He is known to be soft, and he talks with a broad smile whenever he speaks. He does not cultivate extravagant habits while at work or talking to other executives and other clients. Unlike most of the bank executives, graduated in administration, economics, accounting and engineering, Trabuco graduated in philosophy from the University of São Paulo and did his postgraduate learning in sociopsychology from the School of Sociology.
He started his work at Bradesco where he worked as a clerk at the agency in Marília. Marília is the place where Amador Aguiar opened the bank’s first branch. Two years later, he moved to São Paulo to service at the central office, and he did not stop to grow. He became director of marketing, and he served as executive director and president of Bradesco’s private pension company. Trabuco has lived in many places including the air bridge. He was also a member of the bank’s board of directors, which he will now return as chief executive from 1999 to 2005.